Kendrick Lamar has signed on as Chanel’s latest ambassador, he is featured as the face of the new eyewear campaign, launching on 22nd April.
The French brand is launching its partnership with the American musician, the first and only rapper to win a Pulitzer Prize.
The 37 years old California-born musician’s work has long vacillated between hard-edged rap, jazzier, reflective tracks and major pop hits-earning institutional recognition, commercial success.
He has achieved commercial, and cultural success since his 2012 breakout album “good kid, m.A.A.d city.”
He has since won 22 Grammys as well as the Pulitzer Prize for his 2017 album ‘DAMN! His creative studio with Dave Free, Plang, has won 6 Cannes Lions awards.
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