The globally revered Osun Osogbo Festival—a sacred 600-year-old cultural experience recognized by UNESCO—is set to return this August 2025, and this year, it arrives with a bold, youthful twist.

The festival’s marketing consultant has unveiled Nollywood star, cultural icon, and proud Yoruba daughter Laide Bakare as the official face of the 2025 edition in a dazzling campaign titled: “I’m Laide. I’m Culture.”

With an Afro-modern production blending glamour, symbolism, and ancestral pride, the reveal video—now live via official channels—captures Laide in her most electric form yet: redefining what it means to represent tradition with contemporary flair. “_This isn’t just a celebration—it’s a collaboration,” Laide declares in the campaign.

“We’re opening the doors to fashion, tech, beauty, media, creators, and brands to join us in elevating Africa’s biggest spiritual festival into a global movement.”_ *A Bigger, Bolder Festival for a Global Audience* This year’s festival is unlike anything that has come before.

In addition to the spiritual rites and historic procession to the Sacred Grove, Osun Osogbo Festival 2025 will feature new social programs such as: – The Cultural Glow Pageant – Tech Fusion Experience – Entrepreneurial Fair – Celebrity Walk of Elegance – Pan-African Roundtable and Global Stakeholder Summit These additions reflect the festival’s growing ambition—not just as a spiritual pilgrimage but as a pan-African platform for commerce, youth engagement, diplomacy, and global brand integration.