Lee Know, a member of the K-pop group Stray Kids, has been appointed as Gucci’s new Global Brand Ambassador.

This was revealed in a statement by the brand via its official social media handle stating: “The House is happy to announce the appointment of LeeKnow from @Stray_Kids as a new Global Brand Ambassador.

Lee Know shared his enthusiasm for the role, emphasizing Gucci’s unique blend of heritage and modern creativity.

“I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity.”