In an era of remote work, LinkedIn cold messages, and AI-powered introductions, networking events can feel outdated, or worse, painfully awkward. Yet for career builders at every stage, they remain one of the most effective ways to create real professional momentum. The key is understanding why they work and how to approach them strategically, rather than treating them as forced social marathons.
THE REAL PURPOSE OF NETWORKING EVENTS
Contrary to popular belief, networking events are not about collecting business cards or pitching yourself to everyone in the room. Their real value lies in three things:
1. Context-rich connections
Meeting someone in person provides nuance that digital interactions can’t: tone, curiosity, energy, and shared environment. These details build trust faster than a polished online profile ever could.
2. Opportunity discovery
Most career opportunities are never formally advertised. They surface in conversations—when someone mentions a project, a hiring freeze lifting, or a problem that needs solving. Networking events put you in the room where these signals appear.
3. Visibility without self-promotion
Showing up consistently makes you familiar. Familiarity often precedes opportunity. You don’t have to impress everyone; you just have to be remembered for the right reasons.
CHOOSING THE RIGHT EVENT
Not all networking events are created equal. High value comes from alignment, not scale.
* Industry–specific events tend to yield deeper, more relevant conversations.
* Smaller meetups or roundtables often outperform large conferences when it comes to genuine connection.
* Events with a shared purpose workshops, panels, volunteer-based gatherings, naturally reduce small talk and increase substance.
Beforeregistering, ask: Who is likely to be in the room, and what do they already have in common with me?
Curiosity is more memorable than confidence.
Networking events don’t have to feel transactional or exhausting. When reframed as spaces for learning, observing, and contributing, rather than selling, they become far more effective and far less stressful.
Careers are built through people, not just performance. Networking events remain one of the few places where those people can see you, hear you, and remember you—all at once.
By: Adenola Eniola.