The nepo baby, short for nepotism baby, is a term referring to people whose parents have succeeded in similar or related careers.

The implication is that because their parents already have connections to one or more specific industries, the child was able to use those connections to build a career in those industries.

It’s usually used pejoratively to indicate a celebrity whose fame and success are perceived as unearned or deserved.

The Nepo baby stories is going viral when Nigerian philanthropist and billionaire Femi Otedola announced the launch of his new book ‘Making It Big’ resulting in claims and criticism that his success stems from his father’s governorship contacts and connections, Femi is the son of the 9^th governor of Lagos State.

‘Making It Big’ is a memoir of grit, mindset & success into the journey of one of Africa’s top entrepreneurs & philanthropists being sold for N22,500 meant to share his failures and successes with an average man who has failed time and over again, however, the narrative argued that an individual’s background already determines, by a huge mile, how far he/she can go, submitting that people who make it despite all the odds are outliers.

It’s being said that Otedola father’s influence affords him the opportunity to fail repeatedly in business ventures and still be able to pick up and glue the pieces together unlike his counterpart from the other side of wealth who does not have connections, contact or generational wealth as backings.

Otedola oil business crumbled under over a billion dollars in debt in 2008, he sold off Zenon and Forte Oil, left the oil sector, and pivoted into power, giving birth to Geregu Power.  He is the largest individual shareholder in First Bank today.

However, these seems to count for nothing as he is seen as Nepo baby and X is currently going afire with different stories from different corners stating reasons why those born into generational wealth will always have an edge over the ‘children of nobody’, that it affords them to toy, play and makes an ordinary man hustle looks inferior.

Different people are giving different reasons why an ordinary citizen with no influence or connection should buy Otedola’s memoir as it’s not the average guideline to success.

Being measured under telescope at the moments are Nigerian musician David Adeleke, his Manager Asa Asika, Prof. Wole Soyinka, Afro Beat singer Fela Anikulapo-Kuti and more.

The discussion doesn’t center on hatred rather its caution based, steering the unsuspecting starters from using the guidelines of the wealthy as measurement to success or hard work.