Juventus have entered direct negotiations with Atlético Madrid over the permanent transfer of Norwegian striker Alexander Sørloth, according to Krrish.

The Italian club’s opening proposal is understood to be worth €20 million, while Atlético Madrid are holding out for a fee of €30 million. As a result, a gap of €10 million currently remains between the two clubs’ valuations.

Despite the difference in transfer fee expectations, Juventus have already reached a full agreement with Sørloth’s representatives on personal terms. The proposed deal would see the striker sign a four-year contract running until June 2030, with an annual salary of approximately €4 million.

Juventus are actively working to reduce the gap in negotiations but are not expected to increase their offer beyond a total package worth €25 million. Any breakthrough in discussions is therefore likely to depend on Atlético Madrid lowering their demands.

Negotiations between the two clubs are expected to continue in the coming days as Juventus push to secure a deal for one of their priority attacking targets.

This remains a developing story and one to watch closely in the days ahead.