Chelsea Football Club launched its 2025 Christmas campaign, ‘The Magic of Blue,’ featuring a video with players like Enzo Fernandez and Lauren James to highlight football’s role in connecting isolated individuals.

The football club had posted on its official page on X on Wednesday announcing: “The Magic of Blue. 💙

“With 700,000 Londoners experiencing loneliness, we’re coming together with @CFCFoundation, Chelsea Supporters’ Trust and local charities to donate gifts and raise funds supporting those who may be spending Christmas alone.”

The initiative targeting 700,000 lonely Londoners, during holidays, through partnerships with Age UK and others for gift distributions and fundraising from November 20 to December 13.

“Sometimes the smallest act changes everything. A reminder that no one’s ever truly alone. Bring a gift. Bring someone in.” Chelsea FC encouraged fans

Proceeds from sales of Christmas merchandise will be going to charity and the club will be working closely with campaign charity partners such as Age UK & Shepherd’s Star

Building on last year’s £90,000 raise, fans can donate at matches and online to support vulnerable groups.