Tech billionaire Elon Musk has approved of tremendous increase in X creation payout, possibly to more than YouTube pays.
On December 30, X user @signulll suggested boosting payouts to attract top talent and supply fresh content for AI like Grok, prompting Musk’s quick greenlight and a response from X’s head of product @nikitabier about new anti-fraud measures.
Current X earnings sit low at $0.10 to $2.50 per 1,000 impressions, compared to YouTube’s $3 to $15 average CPM, leaving creators like MrBeast skeptical about closing the gap.
The move ties into xAI’s data needs and could reshape X as a video platform rival, though no specifics or timeline have been shared.
