Fox Sports has launched a unique campaign offering $50,000 to a passionate football fan willing to watch every single match of the upcoming FIFA World Cup.
As part of the initiative, the broadcaster is seeking to hire a “Chief World Cup Watcher,” a role that requires the selected candidate to sit through all 104 matches over the course of the 39-day tournament. The chosen fan will be provided with a personal office — a custom-built, state-of-the-art viewing space located in the heart of Times Square.
In a twist designed to engage the public, the viewing space will be open to visibility, allowing passersby to watch the fan experience the highs and lows of the tournament in real time, effectively turning the individual into part of the spectacle.
The campaign is part of Fox Sports’ broader strategy to generate excitement and deepen fan engagement ahead of the expanded 2026 FIFA World Cup, which will feature 48 teams and a record 104 matches. The tournament, set to be hosted across the United States, Canada, and Mexico, is expected to be the largest in the competition’s history.
By creating an interactive and immersive fan experience, Fox Sports aims to highlight the emotional intensity and global appeal of football’s biggest event while offering one dedicated supporter a once-in-a-lifetime opportunity to live and breathe the World Cup from a front-row seat.

